Food & Beverage
Smatsho
Smash-burger character with a bold visual voice.
Brand identitySocial media creativeMedia production
The project
Smash-burger character with a bold visual voice.
Smatsho is a burger brand represented through identity applications, menus, packaging and team apparel. Its social creative puts burgers and offers at the center, with food production stills shown alongside the design work.
Creative direction
One visual language. Every touchpoint.
Red and yellow accents, bold type and close-up burger imagery express the brand across menus, packaging and social designs.
The work
A closer look.
Identity, detail and everything in between.
The execution
From identity to expression.
- Brand identity
- Social media creative
- Media production
More perspectives.
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Meshaltet El Moallem
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