Food & Beverage
Meshaltet El Moallem
A familiar food tradition, expressed with character.
Brand identitySocial media creative
The project
A familiar food tradition, expressed with character.
Meshaltet El Moallem’s chapter pairs illustrated identity applications with creative featuring feteer and other dishes. Packaging, apparel and signage carry the visual system into the everyday restaurant experience.
Creative direction
One visual language. Every touchpoint.
Illustrated elements, warm packaging tones and food-focused layouts connect the traditional feteer offering with a playful identity.
The work
A closer look.
Identity, detail and everything in between.
The execution
From identity to expression.
- Brand identity
- Social media creative
More perspectives.
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