Food & Beverage
Snowy City
A distinct visual world for Chinese food and drinks.
Brand identitySocial media creativeMedia production
The project
A distinct visual world for Chinese food and drinks.
Snowy City’s restaurant identity appears across cups, bags, apparel and signage. Its social designs feature Chinese food and beverages, supported by a collection of production stills from the source portfolio.
Creative direction
One visual language. Every touchpoint.
A green identity system sits alongside red-led food and beverage creative, with Chinese visual references present in the documented designs.
The work
A closer look.
Identity, detail and everything in between.
The execution
From identity to expression.
- Brand identity
- Social media creative
- Media production
More perspectives.
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Faisal Elhemdan
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